The 17-24 age group, historically that with the largest spending per user, grew 36%. “It presents some challenges for developers, but not ones that I guess could be overcome,” he says.Īn average of 65.5 million daily active users went into the platform in the quarter, up 25% from the previous year. Programmers would be able to use paid marketing to lure users to their own worlds. While the new tools (and new games) could increase competition for existing developers, Lampen says this is good for users, who will have more options. Developers get, on average, a 24.5% cut of robux transactions in their specific games, with the rest going to Roblox. Roblox allows programmers to create games that appear in the company’s Metaverse and earn robux, Roblox’s in-game currency. In February, Roblox announced that it would add AI-driven products into its creator and editor suites, making it easier for developers to devise new games. Any growth is likely to come from new users and AI integration, says Lampen.
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